Dr. Brendan Dwyer

Joining the Center for Sport Leadership at VCU in August 2009, Dr. Brendan Dwyer is the director of research and distance learning. His research interests center around sport consumer behavior with a distinct focus on the media consumption habits of fantasy sport participants and behavioral patterns of ticket purchasers. Dr. Dwyer also has given over 45 national and international presentations at professional conferences and 2009, he won the NASSM Student Research Competition for his dissertation titled: Divided Loyalty? An Analysis of Fantasy Football Involvement and Attitudinal Loyalty to Individual NFL Teams. In addition to teaching and research, Dr. Dwyer has worked with a number of sport organizations including, but not limited to, the Fantasy Sports Trade Association, the U.S. Olympic Committee, the Washington Redskins, and the Denver Nuggets. He currently serves on four editorial boards and is an Associate Editor for Sport Marketing Quarterly. In addition to a bachelor's degree in economics, Dr. Dwyer holds a master's degree and doctorate in sport administration.